This brand uses a concept of child friendly characters which are easy to relate to, combined with repetition to reinforce the learning

experience. Each of the characters have their own skills and characteristics. Each character plays a specific part in the educational process.

Our brand is based on and around the farm, utilising various items that could be found on an authentic farm.

For example, the farmhouse clock and the cowshed are used in current and forthcoming lessons.

The initial idea of the farm came from a day trip out to a working farm with our children, where we observed the childrens interest in the

animals and the things around the farm. The children said to us “Wouldn’t it be funny if the pig could talk to us”.

The idea of Springbank Farm was developed by a chance remark from a small child.

© 2010 DVD Learning Magic All Rights Reserved.